Popular rapper, Ice Prince has expressed belief that Afro beats poster boys, Wizkid and Burna Boy will reign as superstars forever.
Speaking with Pan African Music, he explained that the Grammy-winning artistes; alongside legendary musicians like 2Baba, have made their marks already in the music industry, hence their eternal reign.
“Music is not a marathon. It’s not a race. I feel like Wizkid is gonna be here forever regardless of whatever brand new artists come or not, I feel like Burna Boy is gonna be here forever, Ice Prince is gonna be here forever. P-Square is gonna be here forever. Two Face is gonna be here forever. What has been created can never be destroyed, what is here is always gonna be forever. So there’s no passing of the baton or no somebody getting out of the game to leave a place for somebody else. You still have people like Shina Peters performing, some of the greats from even before we were born are out here performing out here making music,” the Superstar lyricist said.
Ice Prince also spoke about his new deal with 300 Entertainment, an American record label.
When asked how he transitioned from Chocolate City, where he was a leading artiste and the Vice President, to his new record label, he responded: “First of all, Chocolate City was the first record label that ever put me on. That’s my original family right there. We just got to a point where we needed to bring up new artistes. Because for a while it was just me Jesse Jacks, Bryan was always on the road. And we got to a point where we needed to sign people like Coca, like Dice Hills, like CKay like Mubi… So we had to step to an exec position to be spoon fed.
“You know an artiste label situation is, the label is literally spoon feeding the artiste. I would like to see where we grew to a point where we wouldn’t be spoon fed anymore. So we took the executive positions to run the label and bring up the artistes. But also you know, as you grow as a person; you want to be able to do your own thing and build your own life.
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“I can’t be knocking on Chocolate City’s door everyday and be like I need to pay for this video or I need to pay for that and that. So I set-up my own company called Super Cool Cats; which I got a full endorsement from Chocolate City for; and I started running my own company until I got in talks with 300. You know I‘m proud to tell you that I’m 100% that my music is 300% fresh. It’s an honour to be the first African artiste on that platform. The plans that we have, man… We have amazing plans for people this year, it’s gonna be a lot of Ice Prince in your face.”