Popular rapper and YBNL boss, Olamide has revealed that he doesn’t like to collaborate with artistes signed to his record label because of the risk of overshadowing them.
Speaking with Pulse, the music executive admitted that he doesn’t have a joint project with most of the aristes he first signed.
According to him, the decision not to have much collaborations with them and a joint project was intentional.
“My manager shares in the sentiments of having a joint project with my artistes at that time. He tried everything to get me to make that project, but I felt like there was no point because of brand issues. I notice how people see us at YBNL – like ‘razz’ boys and all that.
“For me, I didn’t want brands to overlap. We could have done it, but I didn’t want to risk it by burdening their respective young brands at the time. They needed their respective brands to be in their favour. Adekunle Gold was my biggest worry because we couldn’t make the album without him,” Olamide was quoted as saying.
The music star continued: “I always tried to distance myself from his brand because he didn’t need it. If Fireboy didn’t disturb me, I wouldn’t have been on ‘Apollo.’ Like Adekunle Gold, he’s also a different brand and I didn’t want to allow my brand to rub off on him. I also wanted Lil Kesh to go shine on his own without my shadow hovering over him. That’s why I try to limit our collaboration…”
Meanwhile, Olamide had also discussed why he doesn’t run YBNL like a business venture.
As published on eelive.ng, the rapper explained that cashing in from the record label is secondary to him, and making talents known is primary.