Controversial Nigerian recording artiste, Damini Ogulu, who is better known as Burna Boy, has explained how the music business isn’t lucrative in his home country, hence, his colleagues should desist from celebrating it.
Taking to his Instagram stories on Tuesday, April 8, Burna Boy stated that it is pivotal for his colleagues to focus primarily on seeking prominence on the international scene rather than producing only music for the Nigerian audience.
He claimed that the monetary value of 1,000,000 streams in Nigeria is just $300\€400 while in the Western world, it is $3000\€4000.
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The self-acclaimed ‘African Giant’ advised his colleagues not to let Nigerian social media polls and fans deceive them, stressing that they won’t fill up stadiums for artists in any part of the world.
Read what the Grammy award winner wrote, “Dear artist, don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you in any part of the world.”
He added, “1,000,000 Nigerian streams = $300\€400
1,000,000 UK streams = $3000\€4000
1,000,000 US streams = $3000\€4000
1,000,000 Euro streams = $3000\€4000
“Your song being number 1 on any platform in Nigeria is not something to celebrate. Aim higher or do other business on the side. I type with love.”
