International brand, Nike and Vanessa Bryant have announced a new sneaker partnership to honour Bryant’s late husband, Kobe Bryant and daughter Gigi.
Bryant shared this on instagram, writing, “We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.”
She continued,
“With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF).”
She also added that the new partnership includes work to “establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come.” She wrote,
“I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you!”
Nike also issued a statement on Tuesday, revealinh that the first shoe from the partnership; the Kobe 6 Protro “Mambacita Sweet 16” — will honour Gigi Bryant. The statement read.
“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game. His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.”
