TV Reality Show, “Access the Stars” has officially kicked off in Abeokuta, Nigeria. Similarly, auditions will take place in Lagos, Onitsha, Owerri, Calabar and Abuja.
It will air on SoundCity, Hip Tv and African Magic and will be hosted by Dare Art Alade. Joining him as co-host is Olive Emodi.
The TV Reality show promises #150 million grand prize and brand new car, among other prizes. Sponsored by Access Bank and Nigerian Breweries, it will help bring value to the lives of youths. In addition to that, they will grace the stage with some of the best artists in the Nigerian music industry.
Speaking on the drive behind the initiative, Sarah Agha, Portfolio Manager, National Premium Brands, NB Plc said;
“Access Bank and Nigerian Breweries have shared interest of serving Nigerians and through this partnership, we are harnessing our collective strengths to shape an exciting future.
In addition, she said:;
“Via this collaboration, we will give hidden gems the access to shine more by discovering, polishing and showcasing them to Nigerians, Africans and the world.'”
Moreover, Herbert Wigwe, Access Bank MD/CEO said ;
“Both our brands share a long history of creating excellent musical experiences for not just own customers but wider Nigerian audience and that is us expanding on that.”
In conclusion, he said that the platform was about accessing raw talents and making them shine even more.