Popular singer, Tiwa Savage, has become the first female brand ambassador for mobile phone manufacturer, Tecno.
The smartphone brand made the announcement at a parley with journalists during the week.
Speaking on this latest development, Savage described Tecno as a ‘very special smartphone brand.’
She said, “Tecno is a very special smartphone brand. Wherever you turn in many parts of the world, you feel the presence of the brand. I have always admired how far the brand has come and what it stands for, so I didn’t have to think about it before deciding to join the family.
“Their ‘Stop at Nothing Brand’ spirit and pursuit of excellence very much aligns with what I believe in and is a testament to how far I have come in my career, despite facing many challenges.
“Beyond the sleek design and awesome camera that the phones come with, the brand also has a renewed focus on supporting the African youth, and this inspires me to want to be part of the story. I am super excited about this partnership and our fans can be assured of an amazing journey and experience with us.”
Also speaking, Tecno’s PR Communications and Media Manager, Vincent Uzoegbu said “Tiwa Savage is a huge inspiration to millions of young people. Her pursuit for excellence and her journey to becoming one of Africa’s biggest artistes is nothing short of a story of tenacity and an unrelenting spirit, something we at TECNO very much relate with, understand, and support.
“She is one of Africa’s biggest music exports, and certainly the biggest female Nigerian artiste now, and we are honored to have Tiwa represent our brand, and are really excited about all great things we can achieve together as a family.”