Subscription-based music, podcast and video streaming service, TIDAL is set to officially launch operations in Nigeria. The tentative date of the official launch is Monday, July 27, 2020.
This comes barely one week after Audiomack launched its office in Lagos, Nigeria with operations led by Ade Adetunji, Charlotte Bwana, and Olive Uche.
Sources reveal that this is a culmination of about a year of active, intensive plans from TIDAL to move into Nigeria and Africa. Its app is still not fully operational in Nigeria, However, the fee for the premium subscription will cost around N1,200.
This will be in direct competition with Apple Music and YouTubeMusic which provide; premium personal and family subscription at N900 and N1,400 respectively.
They’re also entering a market that already has Audiomack offering freemium plans to incorporate premium services at around $4; while Boomplay that offers premium services at N500. Other streaming platforms like UduX and Gbedu are also in the mix.
Launched in 2014 by a Norwegian company, Aspiro, TIDAL is a subscription-based music, podcast and video streaming service. It combines lossless audio and high-definition music videos with exclusive content and special features on music.
In 2014, Aspiro was acquired by Project Panther Bidco Ltd, a company owned by American rapper, businessman and billionaire, Jay Z. According to reports, TIDAL currently boasts over 3.5 million subscribers from over 50 countries. In August 2017, Richard Sanders became CEO of the company.
Other popular figures at TIDAL include Tony Gervino (VP), Lior Tibon (COO); and most notably, Journalist and former Editor-In-Chief of XXL, Elliot Wilson. He serves as the Chief Content Officer for TIDAL.
Since Jay Z acquired the streaming platform, TIDAL has become a hub for primarily black artistes to earn properly; with some hip hop experimentations and exclusive releases only being available on TIDAL.