EELive had a conversation with a brand marketer and he spoke about how Artificial Intelligence (AI) is influencing the future of marketing, content creation and human interconnectivity.
The interviewee who prefers to stay anonymous highlighted how humans can benefit from AI without feeling threatened by the burgeoning development.
ALSO READ:
THE FUTURE OF ARTIFICIAL INTELLIGENCE
The importance of Generative Artificial Intelligence is predominant in modern society and apparent in the media ecosystem- the dissemination of information, content creation and approach to education. Generative AI is gradually shaping media, culture, audience perception and digital societies, the AI revolution is rapidly influencing the various modes of learning and the user of technology.
“AI has made a lot of staff be cut off. AI has reduced the manual human factor of things, for instance, the role of the copywriter,” the interviewee mentioned during the session.
During the interview session, the speaker mentioned that he is uncertain about the future of Artificial Intelligence as he isn’t a tech expert nor does he understand the intricacies of the various models, however, he mentioned that the major organizations behind Artificial Intelligence are prepared to promote it beyond the comprehension of the everyday person.
In addition, the interviewee stated that he has used Generative AI to develop drafts for ideas, visions and concepts for the various brands that he is managing. He added that it is only ideal for humans and corporate organizations to figure out how to draw a balance so that humans do not lose their originality and sense of ability to be innovative or creative.
The introduction of AI has indeed made several departments in an organization become stale and obsolete, however, it has introduced several new roles, especially in the technical field.
Here are various departments that help to produce the users and prospective customers of various AI models:
- Cybersecurity: A new role designed to protect and prevent cyber attacks from hackers and the firewall being broken down.
Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users through ransomware; or interrupting normal business processes.
2. Data Analytics: According to the site, AWS, Data analytics converts raw data into actionable insights. It includes a range of tools, technologies, and processes used to find trends and solve problems by using data. Data analytics can shape business processes, improve decision-making, and foster business growth.
3. Project Managers: A project manager simply makes technical chaos to make sense.
Project managers play the lead role in planning, executing, monitoring, controlling, and closing projects.