Crochet Brand, Studio Imo, has unveiled its debut collection, made up of the most provocative and deliberately flirty pieces you’ve seen this summer.
The Edwin Okolo-led brand says the collection is inspired by fictional character, Jane Rosenthal, of the “Girl’s Guide To Hunting And Fishing”.
“Our SS20 collection draws inspiration from one hero, in particular, Jane Rosenthal of the “Girl’s Guide To Hunting And Fishing”. As the protagonist in the designer’s most beloved novel, Rosenthal chronicles her adolescent and adult struggles with beauty and identity with great wit and whimsy, even in the face of great personal tragedy. Studio Imo examines each pivotal event in The Girl’s Guide, creating ideal ‘armor’ to suit each moment,” a brand statement reads.
For Studio Imo’s debut collection, it sought inspiration from literature, fascinated by the parallels between writing as an expression of thought and crochet as a medium; especially how craftsmanship has elevated both into enduring art. The designs mark identity and this idea, expressed in fiction, forms the mold for the collection’s themes, and characters given life by words the collection’s muses.
See more looks from the collection on Instagram;
