The “Barbie” movie directed by Greta Gerwig and starring Margot Robbie is premiering, creating a cultural sensation.
Spotify joins the excitement by refreshing the Barbie Official Playlist with pink elements.
The star-studded cast, including Ryan Gosling and others, adds to the anticipation.
Spotify users have created over 620,000 Barbie-related playlists in anticipation of the film.
Playlist creation spiked when the trailer was released.
The Barbie Official Playlist includes popular tracks like Katy Perry’s ‘California Gurls’ and Britney Spears’ ‘Toxic.’
The playlist features Spotify Canvas on selected tracks, offering an immersive experience.
The movie score by Mark Ronson and Andrew Wyatt will be released on August 4.
Spotify’s Barbie-themed experience includes a Living in a Barbie World destination and other playlists to set a Barbie-inspired vibe for listeners.
Barbie continues to bring joy, nostalgia, and humor to many people even before its release, and Spotify’s celebration adds to the fun.