Pundits have described Nigerian recording artist Ruger as the most endearing modern-day musician in the country. Ladies across the globe admire him primarily because of his ability to enthrall them emotionally and connect with them psychologically.
The term ‘asewo’ has been used to describe the young man whose real name is Michael Adebayo. He is renowned for his ability to stun women with his music prowess, charisma and charm. A modern day Casanova, Ruger is reigniting that lost art of chivalry and romance through his songs.
In 2021, Ruger came into the limelight with the release of his single “Bounce,” which influenced the decision to bag a deal with recording artists, D’Prince’s record label, Jonzing World, and Sony Music Entertainment UK. Following his affiliation with the label, he released his extended play, Pandemic.
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In September 2023, he released his debut studio album, Ru The World. The album saw Ruger carve a niche for himself by promoting the essence of coitus, discussing the theme of infidelity, and the discrepancies that come with being a ‘side’ lover.
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The Theme of Romance In Nigerian Music
In the late 90s and early 2000s, sensational musicians such as Plantainshun Boiz, then later 2 Face Idibia, Styl Plus, OJB, Dare Art Alade, and several others sang about what it means to be in love and building a beautiful romantic relationship. This particular genre of music inspired and influenced a generation of burgeoning artists such as Wizkid, Iyanya, and Flavour, among several others. However, as the days went by, the Nigerian audience outgrew admiration for ‘soft love’ of music and craved for something deeper and emotionally appealing. No one could pen such lyrics, hence, they predominantly headed towards the mainstream Afrobeats sound, which has since become overpopulated with both talented and mediocre artists alike.
Enter Ruger…
Ruger saw what the mainstream audience wanted, and he decided to gift it to them. He writes his lyrics from the point of view of a Gen Z, discusses the theme of love, how those in the modern world perceive it- toxic, insane, crazy, and emotionally challenging.
According to relationship experts, to appeal to modern women, you need to have elements of promiscuity and charm. You can’t be a ‘soft’ lover boy, instead, you need to be both pretty and cruel, beautiful and also a beast.
This is who Ruger is: a nonchalant Casanova who informs women he’ll break their hearts before going his own way. Interestingly, this is what appeals to his female audience. They adore and applaud him during concerts, and dream about him while they listen to his music via Spotify. As for the men, they turn up their music to develop their ‘Asewo’ game.
In the world of safe men, Ruger wants to be the red flag that’ll leave an imprint in the hearts of those who have come across him.
