Barbadian-born singer and business mogul Robyn Rihanna Fenty just bought a house for TikTok content creators.
If you keep tabs on the world of TikTok, you may be familiar with the concept of TikTok collab houses, Los Angeles mansions where swarms of influencers fraternize and cook up content.
Ever the entrepreneur, Rihanna has decided to launch her own TikTok “home” in an effort to promote her makeup line. The Fenty Beauty TikTok Home opened yesterday.
The new property arrives fully stocked with cosmetics and a number of prominent TikTok names inhabiting its quarters; including Makayla, Emmy Combs, and Savannah Palacio.
In a press conference at the estate, Rihanna said that she “just wanted to create a platform for the next wave of content creators.” The new videos will all live on Fenty Beauty’s new TikTok account, which has been cranking out content since it launched a few weeks back.
@emmycombss Found this rainbow reflecting from the window this morning
♬ You - Petit Biscuit
There’s still no word on when to expect new Rihanna music. But dedicating a whole property to content creation means that #R9 could have some major viral dance opportunities ready to be posted.
“We are standing in the official first Fenty Beauty TikTok home. I just wanted to create a platform for the next wave of content creators,” she said in a video. “I think our generation is the sickest, the illest, the most creative.”