Reno Omokri, a former aide of ex- President Goodluck Jonathan, has advised federal government to make award-winning singer, Wizkid, a global ambassador.
Omokri, recently taking to his Instagram page, said Nigeria needs Wizkid to launder the image of the country like Jamaica did with Bob Marley.
Omokri further noted that Wizkid’s global fanbase can make Nigeria attractive to the world.
He said, “When people buy your culture, they will definitely also buy your products. Nigeria has a useless government that does not know this. They are more interested in rehabilitating Boko Haram than in rehabilitating our economy. However, our private sector should not be like them.
“Use Wizkid to brand your products, the way Jamaica used Bob Marley, and Barbados is currently using Rihanna. Wizkid’s global fan base will buy your products and buy Nigeria!
“If UBA, for example, were to brand with Wizkid, they can get millions of new account holders in The United Kingdom and Ireland. People do not buy for logical reasons. They buy for emotional reasons. And the world has emotionally connected with Wizkid and his music! As it stands, Nigeria needs Wizkid more than he needs Nigeria.”
In July, Wizkid became the first Nigerian artist to have a record on the Billboard Hot 100 chart when Essence broke into the chart at No. 82. Days later, it rose to No.70 and later to No.67 the next.
In August, the song became one of the top 20 songs of the Billboard Hot 100 chart and also became the most Shazamed song in the United States for the week.