Morphe is envisioning their future without Jeffree Star. In a statement released on Friday, the makeup company stated they are working towards cutting ties with the controversial YouTuber.
Check out the tweet below:
Their decision to stop working with Star comes after multiple influential figures in the beauty community demanded action from the company. Earlier in the month, beauty influencer Jackie Aina spoke out about Morphe’s connection. She wrote:
Previously, beauty influencer Tati Westbrook suggested that Star invested in the beauty brand or was a part-owner. However, a spokesperson told Business Insider that there was no truth to the claim. “We can confirm that Jeffree Star retains no ownership of Morphe,” the representative told the outlet.
“He’s not an investor. He’s not a co-owner. Our only relationship is through the retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration.”
For a couple of months, Star has been embroiled in a lot of drama; with claims of racism and harassment surfacing against him.
Beauty influencer Kameron Lester accused Star of making him feel “manipulated”; like the “token Black kid” and “uncomfortable” in certain situations.
Star did not address these accusations, but he later spoke out about past actions that had resurfaced on the internet. Read his reaction to the Morphe news here.
