Kim Kardashian: I Make More Money from Instagram than from KUWTK

Reality TV star and business mogul Kim Kardashian has revealed that she makes more money off a single Instagram post than she makes in a whole season of Keeping Up with the Kardashians.

The KKW Beauty founder revealed this jaw-dropping info in an interview on Netflix’s My Guest Needs No Introduction With David Letterman in October 2020.

To put that into perspective, KUWTK seasons are between six to 21 and episodes and film from two to six months at a time. Kim’s interview with David Letterman comes after she and the rest of her family announced the end of KUWTK in September.

  
 
 
 
 
 
 
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“We would not be who we are today without Keeping Up With the Kardashians. That’s why we continue to share our lives,” she said. “Even if, realistically, we can post something on social media and make more than we do a whole season.”

Kim Kardashian didn’t say how much she makes for an Instagram post.

However, the beauty influencer has previously confirmed that she makes between $300,000 to $500,000 for most sponsored posts and upwards of a $1 millions for some sponsored posts.

As for her salary on KUWTK, Variety reported in 2017 that the Kardashian family signed a “below $100 million” deal with E! to renew the show through 2020.

TMZ also reported at the time that the deal was worth $150 million. Momager Kris Jenner receives a 10% cut from that. This means that the cast would receive $135 million—or around $27 million per season.

In her interview with Letterman, Kim also revealed that her husband, Kanye West, makes more in their marriage. Kanye has a net worth of $1.3 billion as of 2020, while Kim’s net worth is $900 million.

“Him, probably,” Kim said when Letterman asked who makes more between the two. “We’re exactly even [in earnings]. We both are really blessed and do extremely well, and I’m really grateful.”