Kendrick Lamar has deleted his entire Instagram feed and updated it to reflect that he’s the founder of a new endeavor called “pgLang”.
A press release for the new endeavor “not a ‘record label,’ a ‘movie studio,’ or a ‘publishing house'”; but a “multi-lingual, at-service company” spanning different mediums.
Lamar and Dave Free are the founders of this new initiative. In a statement, Free wrote that they are “focusing on cultivating raw expression from grassroots partnerships.”
A trailer for pgLang, directed by Free, features appearances from Kendrick Lamar himself alongside Baby Keem, Jorja Smith, and Yara Shahidi.
The clip also features a new song from Baby Keem, Jump 2, as well as a snippet of Florence and the Machine’s 2018 track June, which features Kamasi Washington. Watch the entire clip here.
Baby Keem confirmed his involvement in pgLang. In a press release, he wrote “Astronaut ideas. That is what I call the shit that I know I want but that stand alone.”
“You know? Like, not everything has to ‘make sense’ to me in a rational way. This is how my mind stays fresh, by letting myself have my astronaut ideas and developing them even though it might confuse anyone else.”
As of right now, very little is known about “pgLang”.
