Kanye West’s Yeezy x Gap collaboration will hit stores next month.
According to Business of Fashion, the line is “on track to launch by the end of June.” The debut could prove profitable for the retailer, which has decided to close 350 stores to focus on e-commerce and off-mall locations.
In March, Bloomberg reported Gap expects the Yeezy line to break $150 million in sales in its full first year and hopes it evolves into a billion-dollar brand within the next eight years, with a goal of reaching $1 billion in sales by 2023.
News of the partnership was revealed by the rapper and producer on Twitter in June 2020. “Yeezy and Gap form partnership” he tweeted in all caps, adding the hashtag #WESTDAYEVER.
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As VIBE previously reported, with the 10-year partnership, West retains sole ownership of the YEEZY brand; which is worth more than $2 billion. Apparel sold through the deal will be available in-store and online.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand, according to the report.
