Grammy-winning rapper Kanye West is taking his Yeezy GAP collaboration to new levels just days after announcing the partnership. The rap heavyweight has reportedly teamed with British-Nigerian designer, Mowalola Ogunlesi for a prominent position in Yeezy.
According to weekend buzz, Kanye has filled his design director role with the popular fashion guru. Following Friday’s announcement, Ogunlesi went to her Instagram page to break the massive news about joining Yeezy.
Check out the post below:
According to reports, Kanye West’s Yeezy brand will now land in stores across the globe. While details are still scarce, the partnership will introduce fans to Yeezy Gap with gear aimed at men, women and children.
The deal is a multiyear partnership, according to a Yeezy spokesperson.
West has been travelling to Gap’s San Francisco headquarters from his ranch in Wyoming to work on the line, which is still in its design phase, the spokesperson said.
The line won’t include footwear, a market in which Yeezy already collaborates with Adidas AG.
Back in March, Kanye made his return to Paris Fashion Week with a Yeezy fashion show, featuring his daughter North West.
Earlier in the month, the Grammy-winner announced that he would be diversifying the Yeezy brand; venturing into beauty and skincare products. However, this would put him in direct competition with his wife, Kim Kardashian, and sister-in-law Kylie Jenner.