Big Brother Naija 2018 star, Ifu Ennada, has announced the relaunch of her BeautIFU Ennada hair and skincare products in a new Instagram video.
The reality TV star had caused anxiety among fans on Wednesday night. She had shared an incomplete video of herself in tears saying she would no longer be in business.
Ifu Ennada, however, shared the full video on Thursday night, apologizing for causing pain to her fans.
“Thanks to everyone who reached out of love after watching my Teaser. And special thanks to my Director and Editor @yoitsbeazy for bringing my thoughts/script to life through this beautIFU video,” she said.
“Tomorrow, Friday by 9am, the big relaunch of my @beautifuennada haircare products will happen. For over 1yr I’ve been working on this project. And I’m glad to tell you that my beautIFU Ennada haircare products will now cater to all hair types even relaxed hair!”
Some fans, however, understood Ifu Ennada’s bizarre business strategy. Nollywood actor, Alexx Ekubo, was the first to speculate the new product launch.
“Because you want to launch NEW ones….. Marketing 101, your Harvard scholarship is ready 👏🏾👏🏾👏🏾,” Alexx had written.
Check out her new video below:
What do you think about this marketing strategy? Is it brilliant or disrespectful to those who are actually struggling with financial issues? Comment below.