Beyonce is launching a new collection under her Ivy Park brand, called “Icy Park”. The Grammy-winning singer unveiled a trailer for her upcoming “Icy Park” collection Sunday (Jan. 24), which elevates her streetwear to new heights: snow-capped mountains.
The “Icy Park” collection takes a skiwear-meets-streetwear approach on its latest apparel, footwear and accessories; according to Women’s Wear Daily.
The new collection features cozy textured pieces made from faux sheepskin and performance towel terry materials. The drop comes along with a new Ivy Park monogram and ski tag print; and a new “Your Park Is Your Wonderland” mantra highlight her third drop.
Beyoncé’s new line is aimed to bring out “creativity, individuality and imagination for fans of the new line,” according to a statement from Adidas.
This wintery Ivy Park collection also features five shoe models; including newer versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers and a brand new Super Sleek Boot.
For the campaign shots, Beyonce enlisted rapper Gucci Mane, upcoming singer Kaash Paige, and model Hailey Beiber.
Beyonce fans already bought out her previous two Ivy Park x Adidas drops last fall. The “Drip 2” collection from October 2020 contained rich green, mint green, canary yellow, and coral flared track pants; with bike shorts, sweatsuits, cropped hoodies, bodysuits, and structured blazers. The following month, she dropped a surprise all-black iteration of the collection dubbed “Drip 2: Black Pack.”
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