I Am LAYCON, a reality series which started airing on February 10 has broken a live-streaming record on Showmax, becoming the most-viewed entertainment show on its first day on the platform.
Onna Okafor, Showmax’s public relations officer in Nigeria, broke the news in a statement issued in Lagos on Friday.
According to the statement, the series, which is the first Showmax original show, produced in Nigeria has the highest first-day views for any show ever on the streaming service in the country, surpassing other popular reality shows like Big Brother Naija and Mercy & Ike.
It added that it remains the number one most-popular spot on Showmax in Nigeria, a week after its debut.
The 10-episode series follows Big Brother Naija winner Laycon, as he settles into a life of stardom; and chases his music career after the BBNaija House.
It is currently streaming in 26 countries outside Africa including the United Kingdom, Italy, France and Germany.
The next five episodes of the series will hit the streaming platform exclusively as from March 4.