Social media has been described as the most essential invention in the 21st century. The platforms have created opportunities for persons with unique characteristics and personalities to promote their brands, craft and products.
While some only use social media as an entertainment device where they garner information and ‘catch cruise’, others understand that it is a goldmine and should be taken proper advantage of.
Also, aside from an avenue to promote brands, social media is also pivotal in building audience and discovering the ideal populace for your brand.
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In this article, we would be looking at the various ways a creative personnel can use social media to promote their products.
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Here are various ways to promote your brand and services:
1. Define Your Creative Brand
(I) Know your niche: Are you a storyteller, illustrator, or designer. Then, hone and own the skills
(II) Consistent visuals: Use a signature style, color palette, or logo across platforms.
(III) Voice matters: Keep your tone authentic—whether it’s witty, poetic, minimalist, or bold.
2. Choose the Right Platforms
(I) Instagram – This is specifically ideal for visual artists, designers, and illustrators.
(II) Pinterest – Great for showing portfolios, mood boards, and driving traffic.
(III) TikTok – For behind-the-scenes, quick tutorials, or storytelling in motion.
(IV) X (which is formerly Twitter) – Ideal for writers, thinkers, or quick thoughts and threads.
(V) LinkedIn – For professional networking, especially if you do branding, design, or content strategy.
(VI) YouTube – Perfect for longer content, tutorials, or storytelling in series.
3. Show the Process, Not Just the Product
(I) People love how you create just as much as what you create.
• Share:
• Sketches, drafts, or mood boards
• Time-lapse videos or “a day in the life”
• Thought process behind a piece
4. Share Value, Not Just Self-Promo
(I) Teach something: quick tips, mini tutorials, design breakdowns.
(II) Tell stories: what inspired you, what challenges you faced, what you learned.
(III) Be relatable: struggles, wins, and real talk build connection.
5. Engage with Others
(I) Respond to comments and DMs genuinely.
(II) Collaborate or shout out other creatives.
(III) Use hashtags smartly to reach like-minded people (#CreativeProcess, #ArtistOnInstagram, #WritingCommunity, etc.)
6. Leverage Features Like:
(I) Instagram Stories/Reels – For short, dynamic updates or art reveals.
(II) TikTok – For storytelling, timelapses, “before and afters.”
(III) Carousel posts – To show step-by-step creation or design evolution.
(IV) Live sessions – Great for Q&A, real-time drawing, or writing sprints.
7. Call to Action
(I) Invite people to your website, store, blog, or portfolio.
(II) Ask them to follow, comment, or share.
(III) Give freebies like wallpapers, e-books, or printable art to build an email list.
With these few points, it only a matter of time before your brand emerges successful.
