Nigerian Urban Artist, Osa Seven, collaborates with international Cognac brand, Hennessy for a new limited edition design bottle, featuring a carafe. Tagged “A Blend of Our Best”, the artwork is inspired by Nigeria’s rich cultural diversity and Osa’s vibrant personal aesthetic with the values he and Hennessy share.
The partnership is to commemorate the 10th anniversary of Hennessy Artistry in Nigeria, building on decades worth of collaborations with emerging musical and artistic talents from the country’s effervescent urban-culture scene.
Commenting on the collaboration, Osa Seven shared; “Today I am focusing on opening doors. Creating opportunity seems like the right thing to do. When I was younger, lots of people just didn’t believe that a graffiti artist could amount to anything. You have to put in a lot of work and believe in yourself. It takes consistency and persistence. We paint words that will inspire children, like joy, happiness, collaboration, and peace words that will take hold in their subconscious.”
In Nigeria, Hennessy Artistry has become a fixture in urban culture; serving as an integrated platform that brings the “art of blending” to life by creating exceptional consumer moments through a fusion of music, art, culture and creative talent. A trailblazing initiative rooted in culture and heritage, the Hennessy Artistry global concept centers on musical happenings combining a bold sound, visual innovation, and taste experiences that celebrate Hennessy’s Art of Blending with local flavor.
By: The Arubayi Keme
