On Monday morning, Anna Wintour informed Vogue staffers that Chioma Nnadi is now the new editor of the magazine’s website, effective immediately.
Although it’s not to be confused with the top job; which Wintour still holds “indefinitely,” the role is still a big one. Chioma Nnadi will be the online editor for Vogue; leading all of the magazine’s digital content
Nnadi is taking over from Stuart Emmrich; who announced his exit in June after less than a year.
Unlike Emmrich, who had a long career in print but no digital experience; Nnadi has served as the website’s fashion news director since 2014.
“We all know Chioma here at Vogue, of course,” said Wintour in an email to staff. “We know how brilliant she is, what a wonderful writer and editor, and what a supportive colleague. Above all, we know her as someone who intuitively understands fashion and brings to it a genuine love of discovery.”
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Wintour then went on to say that she “absolutely relies” on Nnadi’s eye, cosmopolitanism, and taste. Many in the fashion industry consider her one of the best-dressed editors at fashion week.
“Even better, she is forward-looking. [Nnadi] understands that Vogue needs to reach new audiences and do so in new ways,” Wintour added. “She respects our iconic past, but [does not cling] to old traditions. Chioma is an exceptional editor for this role and I couldn’t be happier to see her lead us forward.”
Wintour’s decision to assign this coveted job role to Nnadi probably had a bit to do with the accusations of racism that Vogue received some months ago. Either way, Chioma Nnadi looks like she’s not another token Black person or diversity hire.
