Burna Boy’s “On The Low” Hits Gold in France

On March 8, 2020, Nigerian superstar, Burna Boy accepted a gold plaque for his 2018 single, On The Low in France. The gold plaque is for selling 100,000 (or more) copies of the single.

A gold plaque could also be handed to an artist whose single has been streamed 15 million times in the country. Thus, 15 million streams of a single in France is equivalent to 100,000 pure sales.

The singer went with his mom and manager, Bose Ogulu, also known as Mama Burna.

In an Instagram post to celebrate the win, Burna Boy wrote, “On The Low went Gold in France 🇫🇷 without any radio push or promo. Love every single one of you that streamed it over 15m times, it’s still #FOOTONNECK2020.”

Check out the post below:

  
 
 
 
 
 
 
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 “On the low” went Gold in France 🇫🇷 without any radio push or promo. Love every single one of you that streamed it over 15m times, it’s still #FOOTONNECK2020 - - 📸 @sanaabstrakt_art
 
A post shared by  Burna Boy (@burnaboygram) on Mar 8, 2020 at 2:07pm PDT
 

Burna Boy released On The Low on November 16, 2018; the second single off Burna Boy’s 7th studio album, African Giant. The Kel P-produced single became a smash hit in Nigeria. The music video of On The Low has since amassed over 103 million views on YouTube.

Check out the video of On The Low below:

Burna Boy is set to perform in Minnesota, U.S on May 22, 2020.