Korean pop group BTS broke their own record on Friday for most YouTube views in the first 24 hours of a release with their new single Butter.
Variety‘s Rebecca Davis reported that Butter counted around 113 million views on release day, based on YouTube’s live view count. The site has not yet released the official view count.
BTS held the previous record with their 2020 hit Dynamite, which reached 101.1 million views in its first 24 hours.
They also broke a Spotify release day record set by Ed Sheeran and Justin Bieber’s I Don’t Care; achieving over 11 million streams in the first 24 hours.
BTS performed Butter live for the first time at the Billboard Music Awards on Sunday, May 23. The band was also nominated in four categories; Top Duo/Group, Top Social Artist, Top Song Sales Artist, and Top Selling Song (for Dynamite).
Of those categories, BTS took home all the awards
