Canadian pop singer Justin Bieber has taken to social media to plead for digital streams and that fans play his new song Yummy on repeat so it can become a Billboard number 1 hit. He literally gave a tutorial on how to cheat the system.
Last night, several people noticed that Justin Bieber reposted a fan’s guide to his Instagram. This guide detailed how to game various platforms in order to boost his new song. It’s unclear if the post was created by Bieber himself or someone on his team. But it has since been deleted.
Check out the now-deleted post:
if u don’t have a number one, just make a 5 page slide show ASKING UR FANS TO GAME THE SYSTEM BY LISTENING TO UR SONG ON REPEAT QOIETLY WHILE THEY SLEEP and also buy it multiple times
— ol’ flirty bastard 💕🤗 (@unclenappy) January 10, 2020
this is what the industry looks like in 2020 lol this shit is so sadhttps://t.co/PquvuHRQTH pic.twitter.com/hhYnLrAsSF
As expected, I have several thoughts about this.
First of all, asking fans to stream your songs means you are not confident that your musical ability is enough to draw and keep them listening.
Secondly, asking fans to put your song in a playlist on repeat and set it on low is just desperate. It means you don’t care if they actually like the song or not; just that it becomes a Billboard hit.
This defeats the purpose of the Billboard, which is meant to track what the majority of people are loving at the moment. You’re coming forward and asking fans to hack the machine for you? Pathetic.
We know Never Say Never is a song about not giving up, but Justin Bieber needs to know when to just stop. Ever since the release of his new track Yummy, Bieber has literally been begging for digital streams.
The industry has changed a bit since 2015, when Bieber released his last album Purpose. Ad much like Bieber, a lot of artistes fuss about how many streams their singles get because this is how Billboard hits are determined.
And Bieber seems determined to make this song, a poorly-written Tik Tok-pandering, and honestly quite annoying song, a Billboard hit.
if Yummy actually becomes a Billboard hit (which I hope it doesn’t), we know for sure that it was not organic. because even though Justin has deleted his posts, we already saw them.