For months now, popular American songstress, Beyonce, has been entangled in a legal battle with event planner, Wendy Morales, over trademark of her daughter, Blue Ivy Carter’s name.
Morales filed a suit, maintaining that the trademark should not be allowed, as her event planning business is also named “Blue Ivy” and has been in existence before the birth of the Carter’s firstborn.
In a recent development, metro.co.uk reports that court documents obtained by The Blast reveal that Bey is unrelenting in her bid to win the case by all means, as she insists that “a small business” should be prevented from creating confusion with the name of a “Cultural Icon” like her daughter’s.
The legal documents further claims that “the idea that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of cultural icons, Beyoncé and Jay-Z is frivolous and should be refused in its entirety.”
The Carter legal team however explains that the claim is for “Blue Ivy Carter,” not just “Blue Ivy.” “The presence of the word ‘CARTER’ ties the commercial impression of BGK’s Mark to the child, Blue Ivy Carter, rather than [the] Opposer’s regional event planning business.”
The lawyers add that Morales runs a “small business, with just three regional offices and a handful of employees,” with weak online presence and poorly subscribed social media accounts and should in no wise be compared to Blue Ivy Carter, a global superstar and most of all, a Cultural Icon.
Beyoncé and Jay-Z initially filed for the trademark in 2012 but were denied shortly after their application was filed.