Beyoncé has many founders, owners and entrepreneurs of colour jumping for joy after including them in her directory of Black-owned businesses.
In addition to releasing a new song, Black Parade, on Juneteenth, her website was also updated to feature an organized list curated by her go-to fashion stylist, Zerina Akers.
On Instagram, Akers presented @black.owned.everything and encouraged people to register their business.
On Beyoncé’s website, the list includes Black-owned business across several industries including beauty, fashion, restaurants and more.
One of the businesses featured by Beyoncé was Kai Collective, owned by Nigerian-born designer Fisayo Longe.
Another wellness platform, Black Girl in Om, celebrated by thanking Akers and Beyoncé with heartwarming words. “We appreciate this powerful affirmation of Black women standing firm in our power and our healing; in our elevation and our expansion,” the company captioned the post.
The caption continued, “When Queen Bey acknowledges you, know you are indeed a reflection of that sovereignty. “
Along with the news of the Black Parade song, Beyoncé announced that proceeds from the song would benefit BeyGOOD’s Black Business Impact Fund; and that the National Urban League would administer the funds to support Black-owned small businesses in need.
Following the global movement for social justice, many people have been finding ways to stand in solitude. Supporting Black-owned businesses is one of many ways to do so during this revolutionary time.