This weekend, French label Jacquemus released its new Spring 2020 campaign starring model Bella Hadid in images that were shot entirely via FaceTime. Bella Hadid might be isolating during the coronavirus pandemic; but she’s proving that working from home can be pretty sexy, actually.
In the photoshoot for Jacquemus, Bella went fully nude in the comfort of her mom’s home. Bella seemed thrilled to be working again and wrote, “@jacquemus 2020 @ Home / by my angel friends Simón& @blackpierreange … Best few hours… 💛 Reconnecting…. 💛.”
The model posed behind a handbag in one shot and later revealed her underboob in a skimpy tank top.
Check out the full photoshoot below:
The series of images were lensed by French photographer Pierre-Ange Carlotti. Jacquemus designer Simon Porte Jacquemus was the creative director. Aside from the photographer and designer, the shoot involved no stylists or hair and makeup artists; which featured just Hadid and an iPhone.
Photographed by Pierre-Ange Carlotti
Titled “Jacquemus at home,” the new campaign features 23-year-old Hadid wearing pieces from Jacquemus’s Spring 2020 collection; which the brand showcased last June. In the photographs, Hadid wears a lavender knit bodysuit, a white suit, rectangular sunglasses, and platform sandals.
“Best few hours… reconnecting,” wrote Hadid in an Instagram post.
It’s not the first time the California-bred beauty has participated in an at-home modeling gig. Earlier this month, Hadid took part in a photoshoot for Vogue Italia that was also conducted entirely over FaceTime.