Jennifer Lopez‘s ex-fiance Alex Rodriguez is following in her footsteps as the former athlete has launched a makeup brand for men.
Rodriguez, 45, teamed up with Hims & Hers, the beauty and wellness company; which he and Lopez, 51, became investors together. Last year, they began to develop the brand’s first makeup for men.
“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting; and I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez shared on Instagram Thursday.
Rodriguez shared two pictures of himself, one showing him applying the makeup on his face.
The Blur Stick by Rodriguez is “a convenient concealer specifically designed for men”. He said that men can use it to blur out skin imperfections. He added, “Check it out, I think you’ll be surprised how often it comes in handy.”
Jennifer and Alex ended their romantic relationship in April after four years of dating; upon realizing they were ‘better as friends.’
In a joint statement, they said: “We will continue to work together and support each other on our shared businesses and projects. We wish the best for each other and one another’s children. Out of respect for them, the only other comment we have to say is thank you to everyone who has sent kind words and support.”
