Nigerian international Rockstar Adekunle Gold has collaborated with Adidas to contribute to the Adidas Streetwear brand.
Adidas streetwear brand is a creative reimagining of football jerseys.
The announcement took place at an exclusive fashion and culture event in New York City.
This unique off-pitch collection offers lifestyle-oriented reinterpretations of the third jerseys for the 2023 season.
It represents renowned clubs like Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid.
The Streetwear line is designed to cater to fans who wish to support their favorite clubs while expressing their personal styles.
Adekunle Gold is the mastermind behind the Manchester United edition.
This edition prioritizes wearability, allowing fans to represent their passion with added comfort and style.
Collaborating closely with each club, Adidas appointed a Creative Lead to infuse the world of fashion and music into the designs, ensuring that the distinctive character of each team shines through with bespoke individuality.
Adekunle Gold shares this creative platform with other international superstars.
American Grammy-nominated rapper Pusha T lent his design talents to the Arsenal version. The Mexican rapper Alemán created the Real Madrid streetwear.
Notably, Adekunle Gold is gearing up for an upcoming tour and has recently dropped his fifth album, ‘Tequila Ever After.’
This album has garnered critical acclaim for its sonic richness and wide-ranging international appeal.
Among its standout tracks are ‘Party No Dey Stop’ and ‘Ogaranya,’ both of which have emerged as some of the biggest Afrobeats hits of 2023.
